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We're in a long-term relationship with the beach
(NO PRENUP)
Since 1984, the beach has been the heart and soul of Reef. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.
WE RESPECT & PROTECT OUR BEACHES
From beach clean-ups to environmental legislation, we’re focused on eliminating pollutants at the source. In 2018, we established the REEF x Surfrider Better Beach Alliance to create and action on plastic
pollution initiatives that keep beaches clean and healthy. Being a part of the Better Beach Alliance means protecting beaches around the world, starting with our own backyard- we’re proud to host our local Surfrider chapter’s community water testing lab at Reef’s San Diego HQ.
WE PRESERVE OUR CORAL REEFS
We are dedicated to global awareness, advancing scientific innovation, and sharing knowledge around the importance coral reefs play on our planet and how we can work together to protect them. We’ve teamed
up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection.